Cornell Hospitality Quarterly

Cornell Hotel and Restaurant political science Quarterly hypertext transfer communications protocol://cqx.sagepub.com/ How to baffle Successful cordial reception Innovation Michael Ottenbacher and Juergen G nonh Cornell Hotel and Restaurant Administration Quarterly 2005 46: 205 inside: 10.1177/0010880404271097 The online edition of this article sens be found at: hypertext transfer protocol://cqx.sagepub.com/ capacitance/46/2/205 Published by: hypertext transfer protocol://www.sagepublications.com On behalf of: The Center for cordial reception Research of Cornell University Additional help and information for Cornell Hotel and Restaurant Administration Quarterly can be found at: Email Alerts: http://cqx.sagepub.com/cgi/alerts Subscriptions: http://cqx.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav >> Version of Record - Apr 4, 2005 What is This? Downloaded from cqx.s agepub.com at Sheffield Hallam University on November 7, 2011 © 2005 CORNELL UNIVERSITY DOI: 10.1177/0010880404271097 Volume 46, Number 2 205-222 10.1177/0010880404271097 How to ramp up Successful Hospitality Innovation by MICHAEL OTTENBACHER and JUERGEN GNOTH A muckle of 184 German hoteliers identified golf club factors that promote in(predicate) do innovations. The study found that the constitution of the innovation is out-of-the-way(prenominal) less all important(predicate) than the effectiveness of a hotels gentle resources management and employee training, empowerment, and commitment to the service. Ensuring that the innovation is matched to the targeted trade is important, of course, but such factors as effective marketing confabulation and public dealings do not seem to stake innovations success. Also important is the tangible nature of the service, but having innovative technology was not a significant factor in new-service development for these ho teliers. Keywords: service innovation; human! resources I n the roily hospitality industry, chains and independent enterprises alike are incessantly coerce to...If you want to get a full essay, value it on our website: BestEssayCheap.com

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