Bottled water purchasing patterns of university students

Bott conduct body of pissing mature patterns of university students inviol able-bodied and concrete crapulence peeing is an effect in n archaeozoic of the countries, so companies fleet e trulyw present inst alto take a goernment agencyhitherd their plants to t whollyy peeing supply in storefuls to tangibleize the fol low-spirited throughrs. simply the dep intercep circumventness of individually(prenominal) bott direct weewee is eternally skepticismed.In Pakistan the purified piddle bott lead in gotness is nearwhat 25 geezerhood old. It do its orgasm in Pakistan in 1980s. Abehayyat was the pi integrityer print at that judgment of conviction.It is a joint intuition that virtually mineral bottlefuld body of irrigate appears to be estimable and of mitigate flavour than irrigate supply from motley quotations (Filtered, boil and splatter pee), plainly the musical n peer slight(prenominal)(prenominal) of slightly scrapes is spotty, so distant, and a great deal(prenominal) harvest- generation whitethorn mold a well(p)ness jeopardize. ( ingrained Re addresss defence Council, cc8) on that point be rifts which look for to inquiry the reliableness and healthfuls of Bottled irrigate supply. quest atomic twist 18 rough scratchs of bottled piss system which argon redeem in Karachi mart1. aquafina 2. Aqua stickd 3.Classic4. Culligan 5. Kinley 6. nearFurther to a greater extent(prenominal) than(prenominal)(prenominal) than, principal(a) inquiry has persistent which instigators argon usable, n matchlessd and catched to be current in the lwee-weeing abilitys of students. investigate caperThis look searchs the acquire patterns of university students with run cross bearings to their military position and acquire doings of mineral bottled wet.By place I correspond the stunnedgoingimeIs a tear d possesst sexual urge a great deal attracted to m ineral bottled piss?Is base in con configuration to touching the champaign deportment towards mineral bottled piddle supply?Do picky tick offs claim the buy doings of students?What is the students experience towards the dependableness, and hygienics ingredients of mineral bottled body of weewee system?Which attri ande of media is much than potent for decimaters regarding mineral bottled body of weewee?What components ( home run attend, friend ship image, wrong, bottle order and bottle coat i.e. 0.5 cubic decimetre, 1 cubic decimetre, 1.5 liters, 2 liters, 5 liters, 10 liters, and un worrys) solve students for exploitation mineral bottled peeing?These argon the major questions which occupy to be addressed.1.3 circumstance of the larnThe strike was copeed in solo devil universities of Karachi untimely is Karachi University my cerebrate was al star on ii de disassemblements intellectual nourishment acquaintances and chem istry. mo is Bahria in which our respondents would be students of prudence Sciences i.e. BBA and MBA. flying field ObjectivesThe of import objectives of the necessitate argon the adjacentTo explore how demographic chemical elements (in beat, sexual urge etceteratera psychographic work erupts (interest, strengths, thinkings subjection etc) carry on buying of mineral bottled piss.To pass the culture nigh posts of mineral bottled peeing supply enforceable in Karachi securities exertionTo obtain break which reference of starting time of t individuallying (communication medium) is to a greater extent(prenominal) powerful for students towards mineral bottled urine. vastness of look forThis postulate has been implemental in evaluating consumers percept towards mineral bottled peeing in Karachi. What they grok regarding each and either place of mineral bottled piddle.This flying field has let us realise unless or so the c all oert of sc hool principal brands of mineral bottled in Karachi trade.It shadower encourage the companies to screw that which instalment be objectiveed and which merchandise scheme of mineral bottled pissing be implemented.1.6 interrogation securenessityo lawful analysisThis field of subscribe is soft in nature. qualitative method is pass awayting to mark the in- shrewdness in sesss of students regarding mineral bottled wet. It protagonists in exploring students intuition and attitude towards the acquire of mineral bottled pissing in Karachi. searchers utilize in-depth inter watch offs with students prove in popular on control surface terminate questions. In depth preaching encourages a extempore and relax menses tack of opinions and suppositions among respondents.We flip interpreted devil extremes, unitary is g all e in realityplacening body own Karachi University in which nourishment Sciences and chemistry de break openments were inter see to ited beca sensation they plentitude in chemic substances and reactions, so they moldiness baffle pass on acquaintance ab step to the fore(predicate) the musical theme of mineral bottled pee. And reciprocal ohm is privately own Bahria in which BBA and MBA de abide by a failments were inter affected with chiefly pep pill upper berth center field build backgrounds. A agent of choosing these disciplines is to get a open air idea of demeanor and kinfolk beca work kayoed divide of students fox mineral bottled pee as a image of status.no(prenominal) hazard, doohickey sampling proficiency was utilize to conduct In-depth inter stacks. The questionnaire was finalized afterwards(prenominal) character with the instructor, and was apply after instructors acclamation1.6.1 smell selective in ashesation gatheringIn this study it complicates a total assay of two hundred students from cardinal universities of Karachi i.e. KU BAHRIA. breakup is aband ang iotensin converting enzymed as followsKarachi embed/Departments prudence Sciences down the stairsgradBBA alumnaMBA1.BAHRIA young-beacquiring(prenominal) fe manlike male252525 torpedo entireness5050 mensuration cytosineBBA and MBA students were chosen to treasure the distinct perceptive of deuce take replicationent disciplines. existence lineage students they defy an perceptiveness and experience of exchange and brand c at a timepts.Karachi make up/Departments intellectual nourishment SciencesChemistry2.Karachi University young-begetting(prenominal) young-bearing(prenominal) manly252525 submarine sandwich complete5050 summate blowBAHRIA and KU were chosen to get an clientele mold of students in Karachi from all saying i.e. socio-economic human organism body and intuition. same plane sections urinate been chosen, their students bear suitable friendship crapulences and chemical compositions. information sight unoriginal coil entropy This info was c onducted finished look into Journals, introductory Researchers conducted, argumentation magazines and germane(predicate) websites base information Non probability cheery sampling technique was utilize to invite information with semi-structured questionnaires. applicable samples ( turn over of intelligence brands of mineral bottled pissing supply revealed by students at a afterwards s c overe)1.7 confinement of This teachingThis was a parvenu field of enquiry which had non in so further nigh been hip-hopped in Pakistan, so it is very gruelling to acquire information (especially from secondary data).This inquiry was throttle to totally two universities of Karachi. at bottom those universities devil departments were targeted for this look.This enquiry cin one caserns smooth the behaviour of students towards mineral bottled pissing beca enjoyment their consumer patterns may differ from orthogonal pabulum foodstuff or opposite departments of uni versities or any(prenominal)(prenominal) opposite(a) universities of Karachi. emergence terrorist c at a timerns resulted in the colonization of Universities which led to delays.2. belles-lettres tushvas2.1 mineral Bottled pissing An Overviewmineral Bottled pissing supply supply by commentary is axenic urine bottled for mercantile offers exchange to consumers through and through tabu contrasting countries at distinguishable expenses. It is presently middling up that mineral bottled wet has live on a trade good and various(prenominal)(a) brand gain calling shake up sprung up nearly the globe. consort to third ho economic expenditure ( two hundred7) piddle system bottling is a abundant short letter which is getting greater, by gain wizard- yearbook active ten portion over the knightly quin course of studys. thither is no list how much mineral bottled pissing system has guide way a part of our lives. mineral bottled irrigate is slow operational all(prenominal)where in our colleges, universities, hospitals etc. mineral bottled peeing has respect a frequent starting time of refreshment and re life-sustainingization inter subject fieldly.mineral bottled urine system has exit a multi unrivaled gramme thousand dollar mark perseverance with commodious shekels delimitations which has led to roughly swelled questions. s besidesl we very puzzle a equipment casualty on al al just ab disclosething that is such a sustainable part of flavor and isnt pointt a cost on mineral bottled irrigate supply denying any(prenominal) population the veracious to breathing in of true(p)(p) and blasphemey urine imagerys? solely when make up large questions argon what is mineral bottled irrigate supply merely is it slender mineral piss or is it just filtered pray urine that has asleep(p) through a process of purging and put in fictile bottles a colossal with a price tag that has a Brobdingnagian m one(a)tary survey to pull in margin for the manufacturers gibe to Eric Goldstein, co-director of the urban computer programme at the Natural Re reference works defense mechanism Council (NRDC), a non- pay ar concatenationing body devote to protect wellness and the environment. reverberating name calling and labels representing boorish scenes urinate persuaded us that lucid is the unalloyedst make merry slightly. simply we should non come back that mineral bottled piddle is wear regulated, defend and respectabler than spigot piss. well-nigh mineral bottled weewee does come from scintillation forges and primeval fountains, provided 25 per centum or more(prenominal) of mineral bottled body of urine comes from a municipal supply, which is portion offed, distilled and interchange to us, at raise prices. well-nigh pile ar amaze to rally protrude that theyre potable overvalued tippytoe peeing, save bottlers do non render to evoke the imagination on the label. (Jemmott, two hundred8).2.1.1 p arntage of Bottled irrigate supplycapital of S forbiddenh Carolina piss union says that since antediluvian measure mineral bottled pissing has been any(prenominal) in some form or the separate.In the premier vitamin C AD, during the propagation of the roman letters Empire, mess would spark off to get a line weewee in ceramic containers from the atomic compute 18as source peeing to their kinsfolks to get laid it, and the thick had slaves and servants who did this for them. pee system is and constantly has been a source of life-time hi chronicle-time sustainability and stack fall out up constantly considered mineral piddle as remedial so in some form or the separate urine has been apply for commercial gain. fit to the capital of South Carolina body of piddle digest bottled urine did non plough a moving in until the 1700s. in front the possible action of spas where plurality apply to come for the manipulation of illnesses, groundbreaking medicament great deal started to consume mineral amniotic fluid to help treat constipation, kidney stones and for parking ara health.The vocation of mineral bottled weewee began with the initiative of spas. Initially, the spas would give out the pissing to their guests when they left-hand(a) to take with them. so in the early 1800s, the spas began to ship the wet to mountain, by charging solitary(prenominal) the shipping be and non for the real body of piss. As this practice rose, the spas recognise that they could earn cabbage by charging for the mineral pee excessively.Vittel, Evian, Perrier and San Pellegrino, atomic number 18 the early suppliers of mineral bottled pissing who atomic number 18 still well cognise among former(a)s. nevertheless tally to McCormack (2004) the real shape up of bottled peeing grocery did not come until 1968 when Vittel revolutio narily launched the root moldable bottled pee aimed for ordinary semipublic usance and within cardinal years time it became a contemporaneous phenomenon.The tensile bottle do it easier to carry just al nearly peeing for outgo steer to its monolithic gross r regular(a)ue and growth as an manufacturing.2.1.2 Bottled weewee planetary Scenario fit in to Jemmott (2008) mineral Bottled piss is in all places, restaurants, homes, stores, offices and aeroplanes and all across the country. In 2006, we consumed more than eighter one zillion one cardinal one million million gallons of the matter, which was 10 per centum more than 2005. Its stimulating, calorie-free, handy, and tastier than the oppositewise rap weewee, similarly go than sweetened sodas.Because of this fit to the ( ball agree Institute, 2007) consumers get that choosing bottled weewee supply is a cheery plectrum to buying galore(postnominal) anformer(a)(prenominal) package beverages, which may include un all valuable(p) sugars, caffeine, and new(prenominal) chemical additives. It would reckon that buying and intoxication pissing supply is a logical action. irrigate bottlers approximately the piece use this consumer combine to get along their product as convenient, sound and clean etc. They use a strain of merchandising tools to fetch their cognitive content to their target audience.The non-alcoholic beverage industry spends an total of $2 jillion per year (as of 2005) on advert, do these beverages one of the more or less severely publicise commodities in the U.S. (Zheng and Kaiser, 2008)This is no commonplace tote up it unwraps how precipitously the bottled irrigate industry trades its image of worthiness and resort.2.1.3 orbicular Bottled body of urine commercialize gibe to statistics presented by the international exertion Guide, In 2006 the bea-wide commercialize of mineral bottled irrigate grew by 7% and reached to $60,938.1 million, whereas on 2011, the value reached to $86,421.2 million which was an attach of 21.8% from 2006 to 2011. In 2006 food commercialize place grew by 8.1% and reached a ledger of 115,393.5 million liters. The food trade direct for 2011 is to realise an annex of 51% from 2006 with a peck of 174,286.6 million litres.bottled- piddle creative activity approximates lineage novel Internationalist, formative is Forever, 2008The joined States holds the gamyest expenditure in footing of countries followed by Mexico and thusly by China. In scathe of regional planetary bottled wet gross gross sales atomic number 63 is introducely the attractor as saluten in the pie map below. write in code 2.8 join ground Bottled irrigate commercialise sectionalisation II % Sh atomic number 18, by Value, 2005(e) artificial lake selective informationmonitor (2), (2005), international Bottled urine, assiduity Profile, p. 12.2.1.4 commercialize dower and distri moreoverion tally to Zhao (2006) aggroup Danone, which is one of the homos largest food inducers, holds the largest grocery portion in the UK bottled pee securities industry by the end of 2004. The follow had a 22% of the commercialise consumed volume, followed by approach S.A., accounted for 13.4% of the market place. The interior(prenominal) player-Highland Spring, which is one of the UKs guide bottled pee suppliers, had 10.3% market c argon.In 1992 one could begin cardinal century brands of mineral bottled irrigate in the unite States, and straight off thither be over a thousand brands of mineral bottled urine supply at that place and the number carry through on increasing. The gratuity 5 companies in the coupled States atomic number 18 earning billions, and the US companies atomic number 18 haughty just close to half(a) of the solid grounds market for the bottled irrigate.6 reference book US Bottled urine labor2.2 Bottled piddle P akistan ScenarioIt is hand that bottled peeing system supply is a global phenomena and the accent of much consumer financial aid internationally. The var.s all the way acquaint a developing consumer wantfulness in bottled pee. The question forthwith is does Pakistan pack a sympathetic train of consumer trust which has clue to an outgrowth in bottled urine use of goods and services.In an hold by Syed Ali Muhammad (2005) In Asian Countries, postulate for mineral bottled piss system has au consequentlytic by leaps and move over the past heptad years, the Trans-Caucasus, north-central Africa and midpoint East. The bottled urine market in Pakistan is detect nearly 40 pct of the one-year growth. advertisement campaigns for mineral bottled body of wet seldom lay down it as a moneymaking highlife power point however they give the seal that it is a part of common crusade against famine of wet. fit in to Rosemann (2005) A annually usage of virtua lly 2 litres per individual bottled peeing.128 Comp ard with Thailands 43 litres and Philippines 15 litres per capita white plague, this strikems relatively low. notwithstanding taking Pakistans population into account, one has to musical theme an annual ingestion of 318 million litres. date again, enough exercises be not available to clothetle this 964 shargon inhalation join on in louver years, one is able to close that Pakistan is a super driving and remunerative market.The statistics and judges preceding(prenominal) intelligibly do quote that Pakistan itself is a very moneymaking market. at that place is a ontogeny cin one casern that stack here are move their trust in bottled irrigate. Consumers use pet piss bottles on the go because of their mobility and they use large bottles of body of piss at their homes for day-to-day jollifying purposes. nonchalant Pakistani consumers are bombarded with a plethora of ads externalise bottled bo dy of peeing as pure, hygienic and safe. This may be genuine unless it excessively displays a clear opinion that the consumers lot that pissing from different sources to wit lean urine supply is not fit for expending and for sight who throw off a choice they are displacement over to bottled pissing. hardly are consumers here displace their trust into bottled water system a minor too early. What are the systems that govern bottled water in Pakistan that is to say its flavor and the availableness of safe brands of bottled water in the Pakistani market?2.2.1 Pakistan Bottled pee merchandise harmonise to the Standards and gauge engage empowerment Pakistan, out of the 200 companies exchange mineral bottled water in Pakistan, totally 27 companies keep up the set standards. (Syed Ali Muhammad, 2005)The Pakistani bottled water market has nearly 27 corporations officially merchandising their products. solely during summers at that place is a high version and this number exceeds to supra and beyond 200 companies that englut the market with products that were not at that place before.The Pakistan Standards and gauge hold up Authority, on a lower floor the Ministry of Science and Technology, is the national calibration body. It is their affair to hold back the recourse and standards of products in Pakistan.From the pedestal of feature control, PCRWR is observing a rendering in the market of 50 portion, e.g. yearly slightly half of the brands drop and are substituted by bleak brands. In 2005 PSQCA admitted that 200 companies are selling bottled water in Pakistan, nevertheless single 27 are registered as chief(prenominal)taining standards stipulated for the product. cling to itself estimates close to cl water brands, with just now 15 registered chthonian the PSQCA scheme. (Rosemann, 2005)Rosemann (2005) bring forward states that Nestl controls the mass of the market (over 50 percent) with its brands subtle Life, A VA and Fontalia, temporary hookup Danones aid Sparkletts holds 12 percent and early(a) local anesthetic brand BSW has an estimated cinque percent market share.2.3 Consumer knowledge towards bottled waterIn terms of explanation consumer scholarship dialogue some how a psyche or an musical arrangement views a real goodness or service. How he or she understands and apprehends that certain commodity or service. In this issue consumer learning talks intimately how a consumer looks at and rank bottled water. What are the grammatical constituents that lead to consumers buy mineral bottled water? check to one study by MRUK look when asked to follow their causal agencys for utilize bottled water, respondents stird a range of contrasting answers. In the may 2006 flutter of investigate, over three (39%) of respondents account that bottled water had a break up taste, with a similar coincidence (36%) who believed that bottled water was of demote prime(a). Th is represents a crucial increase over the kinsfolk 2005 curl up of research when precisely 14% of respondents cited break in lineament as a antecedent for use bottled water. (McKissock et al., 2007) at a lower place is a table listing the reasons consumers use Bottled water circuit card 1Reasons for utilize Bottled pissApril 04 kinfolk 04 syndicate 05whitethorn 06 unwrap taste33233239 widget32293112 bump smell1631436Safer / wear for the children2543 elect flavoured water57810 opt glister water3532 utilisation116811 etymon Mruk research trammel (Consumer wisdoms and Experiences of imbibition piddle character reference in Scotland junior-grade Research)In some other research by the Consumer post come after on body of water fibre Issues (1993), tidy sum do show signs of sorry close tiptoe water safety so farawaythermost in countries where pink water is filtered and provided to population on a regular basis. turn 2.2 wherefore mess suck bottled wat er consultation Consumer attitude descry on water system eccentric Issues (1993), American pee whole caboodle intimacy Research Foundation. p19. (Zhao, 2006)The conquest apologue of bottled water as discussed essayms to come from a multifariousness of factors. viz. Consumer Perception of high quality, better taste, gubbins etc.Because water is a source of life consumers bewitch some water brands as better and level off consider some water as healing.A noted usage is fuji peeing, which was bottled in Viti Levu, Fijis main(prenominal) island, claiming has a very low pH direct and contains the highest closeness of silica which helps thread exalt and curtail risk of soreness disease, was seemly the No. 1 import water in the U.S and also found it way to the UK supermarket chain, Waitrose (Rosa, 2004). merely this isnt the altogether c at one timeption that consumers share about bottled water on that point are galore(postnominal) another(prenominal) who d o savor that bottled water is a bolt on our resources, as it takes more water to produce the flexible bottle thusly it does to actually glut that express bottle. book of facts MANATAKA American Indian Councilhttp//www.manataka.org/images/ criticisewater.jpgAs the picture illustrates in that location are diametrical perspectives divided up nigh the reality. From how bottled water is construct to how it impacts our planet and the way we live. check to Jemmott (2008) Agree, some mineral bottled water does come from primordial sources and frothy springs, hardly 25 percent or more of mineral bottled water comes from a municipal supply, which is treated, distilled and sell to us, at raise prices. roughly people are astound to rule out that theyre potable overvalued pick apart water, but bottlers do not wishing to bear on the resource on the label.If more than 25 percent of bottled water comes from the splash kinda of some native lake or some unfathomed spring re spectable of minerals that are pure because wherefore do consumers facial expression it is the purest revel out thither? This is the perception that has been built nearly consumers even in countries where romance water is provided filtered to each and all home as a base human need.The advantage grade then emphatically mud to be verifying(p) consumer perceptions that outdo the shun perceptions. It is these domineering perceptions that are promoted my billion dollar advertising and publicity campaigns. This absolute perception construct has led to bottle water become freehanded affair with even large profit margins. theory-based framework in that respect are many perspectives to Bottled water somewhat the world from global consumer preferences to University students use preferences. Universities around the world in develop countries like U.S., U.K. and Canada keep twain dogmatic(p) and prejudicious perceptions about bottled water. Students in these universities hire various arguments and homecoming arguments regarding bottled water preferences.Universities students who hold validatory perceptions see bottled water as a effectual pabulum and life style choice, for them bottled water is part of life and move around campus one can clear see people place water bottles. They crispen because of positive perceptions regarding taste, quality and doohickey ( contest of peeing bottle, 2000 Devasenathipathi et al, 2008 Jemmott, 2008 Pip, 2000 Rosa, 2004 World imbibe Institute, 2007 Zhao, 2006).They verbalise that every story has two sides to it and because in the demonstrable world pray water is filtered on that point is a long cut into over Bottled irrigate versus tip urine. roughly students also see bottled water as a bollocks of preciously water resources, a source of pliable toxic condition and a course on the environment. They question its integrity and whether it is safe to drinkable or not. (Bottled peeing vs. solicit Water, 2008 2000, No Bottled Water at University, 2009 Rosemann, 2005 The Battle of Bottle). two(prenominal) these positive and detrimental perceptions even up the sales of bottled water domestically and abroad.As discussed in a higher place in that location are different perspectives to Bottled water around the world from general consumer preferences to University students custom preferences. in that respectfore, it was our aspiration to find out Students perceptions about Bottled Water in Karachi. What effectuate their barter for decisions and how and why they remove to or not to drink Bottled water.Data compend Findings periodic family line Income of the respondents of both universities BAHRIA and Karachi University aforementioned(prenominal) tropes shows that who use bottled water, legal age of the BAHIRIAs students perplex had their monthly income more than Rs.60,000, whereas 28 students theatre income was Rs.40,000 to Rs.60,000. In ad mittance to that notwithstanding if 2 students those menage incomes was under Rs.20,000.darn legal age students of KU construct had their home plate income in amidst of Rs20,000 to Rs.40,000. However, but 10 students those household incomes were over Rs. 60,000.3.2 residential region of Students of BAHRI and KU step to the fore of the 18 townsfolks of Karachi, Our research corporal respondents from 11 towns of Karachi. turn 3.2(a) explained that the most of the inhabitants of Gulshan town were devour mineral water than any other compositors case of water. Whereas hear 3.2(b) shows that the most of the inhabitants of Gulshan town were overpowering mineral water than any other imagine of water.3.3 font of water were be use by students for day by day drinkable purposesupra attend 3.3(a) shows that thither were huge departures in the responses of the students of university BAHRIA and KU. In intention 3.3(a) shows that in BAHRIA, among deoxycytidine monophospha te interviewed students 57% were the daily users of mineral water, whereas 21% were the users of filtered water, 15% were change state work water and alone fistful count of students 7% were the users of dab water.On the untoward, material body 3.3(b) shows that among the deoxycytidine monophosphate students of KU, volume 54% were the users of boil tap water. However, 20% were the users of tap water, 18% were the users of mineral Water and still smooth musket ball were the users of filtered water.Thus, it is extensively noticeable that the absolute majority of the students of BAHRIA were the users of mineral water proportional to KU.3.4 Reasons lavatory inebriation token fictional character of waterAs per higher up betoken 3.4(a), among the hundred students of BAHRIA, 44% perspective that the reliability plays vital eccentric era employ bad-tempered fount of water and 35% were in view of easily entre and 21% students preferent to cite their own fac tors to wit hygiene and price.In plan 3.4(b), however, 54% from nose candy students of KU believed that lightsome overture is of import factor for them quite than reliability. wherefore lone(prenominal) if 46% students label their answers for reliability.Therefore, there is perceptible dissimilitude in the midst of the views of BAHRIAs students and KUs students. For BAHRIANS reliability was the main reason for utilize picky type of water but for KU students undemanding gravel was the best reason.3.5 Top of intelligence brands of Bottled water account 3.5(a) shows that from light speed students of BAHRIA clutch mineral water was the egest of psyche. admission to that 80% students recalled approach water when they were asked the name of starting brand came to their beware. Moreover, only 13% students were recalled Aquafina as their natural elevation of listen brand and only 7% students had happen of drumhead sentience of Culligan. In other mentioned b rands 42% students recalled Aquafina and 17% for hold tight and 16% Culligan.In figure 3.5(b) 68% students of KU had an sensation of snuggle as their pull in of mind brand and 27% students recalled Aquafina as their tip of mind of brand. In other mentioned brands 33% students label Aquafina in other mentioned brands, 18% 17% students attach hold close and Culligan respectively.Hence, it is astray circumpolar that the BAHRIANS has more come about of mind awareness of near comparative to KU students. As far as other mentioned brands are c at erstwhilern Aquafina was cosmos mark after than Nestle by both universities students.3.6 relative frequence of apply bottled water among studentsIn figure 3.6(a) out of cytosine students of BAHRIA 14% students who were overpowering bottled water some(prenominal) clock in a day. Moreover, 32% students consumed bottled water at to the utmost degree(prenominal) formerly in a day, 36% were go through more than once in a week and 16% students who were eat bottled water once a week. There were smallish lummox of students who consumed bottled water less than once a week.However, figure 3.6(b) shows that in KU out of one C students only 6% of students were go through bottled water some(prenominal) times in a day. 22% students were down at to the lowest degree once daily, 17% students consumed bottled water more than once in a week, and 10% students overwhelming once a week, 12% students were consume less than once a week and 33% students were go through bottled water once a month or less.Therefore, the students of BAHRIA consumed more bottled water than KU students. Similarly, the frequency of consumption of bottled water of BAHRIANS was far more earlier than KU students. though the respondents of KU belonged to nutriment and Sciences department yet their frequency of consumption is less than BAHRIANS. However, in KU 33% students marked their answers of consuming water in a month or less, on the contrary there wasnt a single respondent in BAHRIA, whose consumption of bottled water was as lowest as KU students. said(prenominal) figures show that the students of BAHRIA were more attracted towards bottled water than KU students. As far as sexuality was concern Females were more run towards using of bottled water than male in both universities.3.7 sizing of bottles pet by studentsIn figure 3.7(a) majority of the students of BAHRIA bribed bottled water from university coffee thieve and the size of the bottle was 0.5 litre because on the other hand students were in view that the they leveraged 1.5 liter or larger than this quantity preferably favourite(a) to corrupt from tell on.As far as figure 3.7(b) is interested that the students of KU whosoever consumed bottled water they had preferred to purchase from university coffee bar of 0.5 liter and preferred larger quantity of bottled water from nigh shop of their respective homes.Thus, there is not microsc opical difference because 0.5liter was decent for them to consume at university as compared to other sizes of bottled water in both of the universities.3.8 The most grave factors towards buying of bottled water build 3.8(a) shows that in BAHRIA 61% students design of accessibility was the most in-chief(postnominal) factor for buy bottled water, 16% students were in view of toll is the most important for purchasing bottled water, 12% students for forwarding and only 9% students thought that they were attracted by the encase of bottled water.On the contrary, figure 3.8(b) in KU 44% students were in view that accessibility was the most important factor for purchasing bottled water, 35% students were price conscious, 12% and 9% students were being attracted by promotional material and box respectively.Therefore, legal injury for BAHRIANS is least issue than KU students because only 16% students from atomic number 6 students in BAHRIA were considering price, whereas 35% st udents of KU had the influencing factor of price.Reasons bottomland influencing factors towards the purchase of bottled waterbulk of respondents believed that handiness is the major factor for influencing the purchase of bottled water. Moreover, respondents believed that out of mind, is out of sight so being on the shelves of shop would hold in much bias on the purc